Hi, I'm Alex 👋 - Content Designer.
In a world shaped by AI, I bring the human voice back
Select a combination of styles to read me:
Hi, I'm Alex 👋 - Content Designer.
In a world shaped by AI, I bring the human voice back
Select a combination of styles to read me:
Available for freelance and full-time work
Who am I
Who am I
Who am I
If I had to explain to my mom what I do, I’d tell her that I help people in many different ways. But what I really do is make digital products easier to use and understand.
I’m an advertising professional with 11+ years in UX writing, content strategy, and copywriting for e-commerce and digital platforms. I create clear, user-friendly content that supports business goals and improves user experience, collaborating closely with teams and stakeholders.
Throughout my career, I have designed and executed written content for major brands such as Mercado Libre, Cashea, BBVA, Trident, Oreo, Cerveza Poker (ABInBev), Claro, Visa, Liberty, Advil, Linio, ExxonMobil, Tecnoquímicas, Juan Valdez, with my work recognized at various national and international festivals.
Advertising Professional with over 11 years of experience in UX Writing, Content Strategy, and Copywriting for e-commerce platforms, advertising, and digital businesses. Proven experience in creating user-centered, intuitive, and engaging content to enhance digital interfaces, collaborating with cross-functional teams, stakeholders, and suppliers to develop and execute content plans aligned with business objectives.
Throughout my career, I have designed and executed written content for major brands such as Mercado Libre, BBVA, Trident, Oreo, Cerveza Poker (ABInBev), Claro, Visa, Liberty, Advil, Linio, ExxonMobil, Tecnoquímicas, Juan Valdez, with my work recognized at various national and international festivals.
Specialities
Specialities
Planning, writing, editing, and improving content including user interfaces, help content, and navigation for platforms.
Content Design
User Experience (UX)
Accessibility and Inclusion
Written Communication
Style Guide Development
Usability Testing
Help Content and FAQ Creation
SEO
Innovation focused on different media and outcomes.
Ensuring clear, concise, user-friendly, accessible, and inclusive content that is also engaging, informative, and valuable for users, while supporting business objectives.
Teamwork
Team Leadership
Effective Communication
Critical Thinking
Agile Methodologies
Problem Solving
User Empathy
Adaptability to Change
Time and Priority Management
Content Management Systems (CMS)
Prompt Engineering
Process Improvement
Critical Thinking
Content Strategy Development
Microcopy Writing
SEO Content Optimization
Figma, Google Suite, Google Trends, ChatGPT
Communication strategies for digital media.
Projects
Projects
Projects
PROJECTS
My Services
My Services
My Services
01. Content Design
01. Content Design
01. Content Design
I specialize in crafting user-centered content that’s clear, consistent, and purposeful, guiding users while amplifying your brand voice.
I specialize in crafting user-centered content that’s clear, consistent, and purposeful, guiding users while amplifying your brand voice.
02. Copywriting
02. Copywriting
02. Copywriting
Skilled in voice development, brand messaging, and emotional storytelling, I help brands speak with clarity, purpose, and personality.
Skilled in voice development, brand messaging, and emotional storytelling, I help brands speak with clarity, purpose, and personality.
03. SEO Optimization
03. SEO Optimization
03. SEO Optimization
I craft search-optimized content that drives traffic, improves visibility, and converts visitors into loyal customers without sacrificing quality or tone.
I craft search-optimized content that drives traffic, improves visibility, and converts visitors into loyal customers without sacrificing quality or tone.
04. Content Strategy
04. Content Strategy
04. Content Strategy
I build content strategies that align with user needs and business goals creating guidelines, playbooks, and documentation to ensure clarity and consistency at scale.
I build content strategies that align with user needs and business goals creating guidelines, playbooks, and documentation to ensure clarity and consistency at scale.
References
References
References
Alex is known for his service-oriented attitude and constant support to the team. He delivers every task with agility and quality, and it’s a pleasure to work with him.
Paola Andrea Saavedra Cortes
Project Leader, Mercado Libre
He is an excellent UX Writer, with strong experience and fluency in his role. We consistently created content in English, Spanish, and Portuguese. He always applies design methodologies to discover, prototype, and test.
Juan Camilo Gómez
Dev Project Leader
I’ve worked with Alex on several projects. What stands out about him is his excellent attitude toward teamwork, his skill in organizing workshops, and his flexibility to iterate on ideas — always fostering a positive and collaborative work environment.
Belén Ventura
Product Specialist
Alex is known for his service-oriented attitude and constant support to the team. He delivers every task with agility and quality, and it’s a pleasure to work with him.
Paola Andrea Saavedra Cortes
Project Leader, Mercado Libre
He is an excellent UX Writer, with strong experience and fluency in his role. We consistently created content in English, Spanish, and Portuguese. He always applies design methodologies to discover, prototype, and test.
Juan Camilo Gómez
Dev Project Leader
I’ve worked with Alex on several projects. What stands out about him is his excellent attitude toward teamwork, his skill in organizing workshops, and his flexibility to iterate on ideas — always fostering a positive and collaborative work environment.
Belén Ventura
Product Specialist
Alex is known for his service-oriented attitude and constant support to the team. He delivers every task with agility and quality, and it’s a pleasure to work with him.
Paola Andrea Saavedra Cortes
Project Leader, Mercado Libre
He is an excellent UX Writer, with strong experience and fluency in his role. We consistently created content in English, Spanish, and Portuguese. He always applies design methodologies to discover, prototype, and test.
Juan Camilo Gómez
Dev Project Leader
I’ve worked with Alex on several projects. What stands out about him is his excellent attitude toward teamwork, his skill in organizing workshops, and his flexibility to iterate on ideas — always fostering a positive and collaborative work environment.
Belén Ventura
Product Specialist
Content that feels human
Content that feels human
Ready when you are
Let’s book our first chat, no lorem ipsum, just real talk about projects (and maybe your favorite song).
Content that feels human
Ready when you are
Let’s book our first chat, no lorem ipsum, just real talk about projects (and maybe your favorite song).
