Optimizing the creation of communications
to generate consistency across all touchpoints
Optimizing the creation of communications
to generate consistency across all touchpoints
Optimizing the creation of communications
to generate consistency across all touchpoints
Challenge
Create a tool that allows for the systematic and transversal application of the brand's tone and style in user experiences, creating consistency and enabling us to be more efficient.
Challenge
Create a tool that allows for the systematic and transversal application of the brand's tone and style in user experiences, creating consistency and enabling us to be more efficient.
About the project
About the project
Improve efficiency and streamline content creation (have guides to help us facilitate construction or review)
Improve efficiency and streamline content creation (have guides to help us facilitate construction or review)
Generate consistency (standardize concepts and words for our salespeople and align with other teams).
Generate consistency (standardize concepts and words for our salespeople and align with other teams).
Ensure the quality of our deliverables (briefs aligned with the objectives and a single voice).
Ensure the quality of our deliverables (briefs aligned with the objectives and a single voice).
Systematize the content (bring content creation closer to the experience of a UI designer).
Systematize the content (bring content creation closer to the experience of a UI designer).
Standardize guide creation (unify the creation of tone and style guides for multiple initiatives or teams in one place).
Standardize guide creation (unify the creation of tone and style guides for multiple initiatives or teams in one place).
Reach faster agreements (Improve feedback sessions with other teams or stakeholders).
Reach faster agreements (Improve feedback sessions with other teams or stakeholders).
Information Architecture
In developing the architecture, we took into account various needs in our role as UX Writers, including the use of content patterns, word lists, voice and tone principles, heuristics, style guidelines, and artifacts.
Information Architecture
In developing the architecture, we took into account various needs in our role as UX Writers, including the use of content patterns, word lists, voice and tone principles, heuristics, style guidelines, and artifacts.
Results
Results
Resource Creation and Documentation
Created an informative resource and consolidated initiative rules into a single document.
Developed practical and concise resources for easy use of components and cross-functional documentation.
Stakeholder Communication
Established rules for managing initiatives with stakeholders and defined key messages and objectives.
Provided clear and consistent communication guidelines.
Component Standardization
Unified key components and implemented standard tools across all content.
Created an accessible universe of components for teams.
Usability and Consistency
Made heuristic agreements to enhance usability and applied a universal writing approach for all initiatives.
Impact Centralization and Prototyping
Centralized impacts for efficiency and successfully launched the first functional prototype.
Resource Creation and Documentation
Created an informative resource and consolidated initiative rules into a single document.
Developed practical and concise resources for easy use of components and cross-functional documentation.
Stakeholder Communication
Established rules for managing initiatives with stakeholders and defined key messages and objectives.
Provided clear and consistent communication guidelines.
Component Standardization
Unified key components and implemented standard tools across all content.
Created an accessible universe of components for teams.
Usability and Consistency
Made heuristic agreements to enhance usability and applied a universal writing approach for all initiatives.
Impact Centralization and Prototyping
Centralized impacts for efficiency and successfully launched the first functional prototype.
Disclaimer:
This project was created as part of my role at Mercado Libre. All rights to the work and associated materials belong to Mercado Libre. My contribution focused on UX Writing and Content Strategy. This project is shared for portfolio purposes and does not represent the full scope of work completed by the team.