Playbook UXW:
Aligning efforts to save time and deliver consistent content

Playbook UXW:
Aligning efforts to save time and deliver consistent content

Playbook UXW:
Aligning efforts to save time and deliver consistent content

Challenge

Ensure UX Writers across the initiative create high-quality content that enhances the marketplace experience and meets business goals.

Challenge

Ensure UX Writers across the initiative create high-quality content that enhances the marketplace experience and meets business goals.

  • Project 001

    July 10, 2023

  • Project 002

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

  • Project 003

    July 10, 2023

Writing Standards

Writing Standards

Feature Focus

Feature Focus

Focus on key features with guidelines to ensure consistency and quality.

Focus on key features with guidelines to ensure consistency and quality.

Efficient Writing

Efficient Writing

Use advanced techniques and UI templates to speed up communication creation.

Use advanced techniques and UI templates to speed up communication creation.

Voice and Tone

Voice and Tone

Integrate existing guidelines to save time and ensure consistency.

Integrate existing guidelines to save time and ensure consistency.

Communication Strategy

Communication Strategy

Impact assessments to choose the best communication approach.

Impact assessments to choose the best communication approach.

Guidelines

Guidelines

Resources to streamline implementation and improve efficiency.

Resources to streamline implementation and improve efficiency.

Methodology

Methodology

A checklist defining done criteria to ensure best practices and quality.

A checklist defining done criteria to ensure best practices and quality.

Tone and voice

We provide users with clear, tailored communication on the infraction, resolution, and prevention, aligned with Mercado Libre's tone.

We provide users with clear, tailored communication on the infraction, resolution, and prevention, aligned with Mercado Libre's tone.

Documentation about infractions

We documented various approaches for writing, from microcopy to detailed educational articles.

We documented various approaches for writing, from microcopy to detailed educational articles.

Item' Row

Shows the status of the listing in the Listings page.

Shows the status of the listing in the Listings page.

Notice Email

They serve as a pre-contact method to announce policy changes or new detections. The goal is to inform users of updates and prompt action if needed.

They serve as a pre-contact method to announce policy changes or new detections. The goal is to inform users of updates and prompt action if needed.

Terms and conditions

Mercado Libre's own policies, which are aligned with the moderation objective. Creating or modifying a policy requires prior validation with the Legal team.

Mercado Libre's own policies, which are aligned with the moderation objective. Creating or modifying a policy requires prior validation with the Legal team.

Seller university

A platform outside of marketplaces that organizes and prioritizes educational content in various formats.

A platform outside of marketplaces that organizes and prioritizes educational content in various formats.

Results

Results

  • Produced a functional writing output in less time with improved consistency.

  • Minimized resource usage, saving both time and money.

  • Reduced the amount of feedback needed by maintaining deliverable quality through clear guidelines.

  • Produced a functional writing output in less time with improved consistency.

  • Minimized resource usage, saving both time and money.

  • Reduced the amount of feedback needed by maintaining deliverable quality through clear guidelines.

Disclaimer:
This project was created as part of my role at Mercado Libre. All rights to the work and associated materials belong to Mercado Libre. My contribution focused on UX Writing and Content Strategy. This project is shared for portfolio purposes and does not represent the full scope of work completed by the team.



Disclaimer:
This project was created as part of my role at Mercado Libre. All rights to the work and associated materials belong to Mercado Libre. My contribution focused on UX Writing and Content Strategy. This project is shared for portfolio purposes and does not represent the full scope of work completed by the team.




Create a free website with Framer, the website builder loved by startups, designers and agencies.